It what must be one of the strangest movie tie ins ever is the commercials and in store signage on GE appliances of the next Star Wars movie. Usually the products have some kind of link or are featured in the movie.
Unless we are going to see some kind of space age fridge from the future with a GE badge the promotion seems a little weird.
I don’t know if Haier the Chinese owners of GE Appliances are big Star Wars fans and maybe wanted to meet the stars or visit the set or if they thought it was a good fit for their customers or potential customers.
The movie The Rise Of Skywalker has a release date of December 20th i guess we will have until after then to see if the Star Wars promotion leads to increased GE Appliance sales.